Saturday, September 23, 2006

The Ultimate Winning Formulae - Marketing by Giving

Quote of the day "Don't be afraid to fail. Don't waste energy trying to cover up failure. If you're not failing, you're not growing." -- H. Stanley Judo

I used to wonder why Stuart Tan setup the Internet Marketing Singapore Website and offer the services for free.... check it out at http://www.internetmarketingsingapore.com. There are forums, blog and tons of useful information for Internet marketer.. whether you are a newbie or intermediate or advanced Internet marketer. Occasionally, he will introduce free video to help newbies to jumpstart their Internet Marketing business. You can enjoy the list of compliled free video at http://internetmarketingsingapore.com/blog/category/free-video/.
The forum is attracting many like-minded Internet Marketers with different skills/knowledges set to contribute to each other needs and questions. It is a community that share and learning from each other to grow their business in Internet Marketing. I have benefited from it myself.

After reading Robert Allen book on "Multiple streams of Internet Incomes", i found the answer to Stuart Tan business strategy. Robert emphasized on Content-Traffic-Presell-Monetize, the four steps system as the key to a successful business in Internet Marketing. To be successful in Internet Marketing business, you need to setup the content, get traffic to your web site, capture the participants/viewers information to built relationship with them (Presell). The last and final showdown is to make money from them.

By setting up www.internetmarketingsingapore.com for free, he encourages MASSIVE participation from Internet Marketers all over Asia. Famous author of Rich dad, Poor dad, Robert Kiyosaki used to say that there are two type of marketing methods - marketing by giving and marketing by taking. Stuart is deploying the former, marketing by giving. He gives away valuable information, ideas, platform for interacting and communication (blog, forum) for FREE.

As the Forums and Information grow in quality and quatity, CONTENT will increased.

Not only that, many internet marketers who has benefited from the Internetmarketingsingapore will create a link to it from their own website, thus helping internetmarketingsingapore to rank top in a google search for keywords like "Internet marketing Singapore". TRAFFIC will also come not only from surfers discovering the website from Search engines, word of mouth marketing will ensure more Internet Marketers to reach out to the site for resources and information.

Through his interaction with the subscribers of the forums in the form of

  • Teleseminar (at of the moment of this writing, he is organising a Teleseminar together with Great Affiliate Marketer, Shawn Collins next Wedneday. Click here to check it out. It Free! )
  • Face-to-face subscriber night(where he will share useful information) and
  • His participating in the forums and blog.

He has built an reputation as a giving and knowledgable top notch Internet marketer in Singapore and slowly but surely, in Asia. This is PRESELLING at the very best.




Imagine one day, he works out a product or service (Teleseminar/seminar or workshop or even ebooks related product) to help Every Internet Marketers to jumstart their Internet Marketing business. Not many will resist from buying from him. He has warm up the heart of this Internet marketers and they have trust and confidence in him after the long but useful presell process that he engage with them. Monetitize and MONETIZE. Why? After selling them one product, he can introduce subsequent new products to upsell or side-sell them. In additional, the website InternetMarketingSingapore will worth tons of million of dollars if he was to sell it off, which i bet he will not....for the sake of us and himself... looking into the potential of what Internetmarketingsingapore can do for him and Adam Khoo Learning Technologies.

By helping others to be successful, he will be more successful himself..... This is the key to success, the ultimat success formulae.

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