Thursday, September 14, 2006

SEO Vs Google Adwords advertisement

In order for your website link or URL to be display on the first page of a google search rersult page, there are two option. You can use SEO, which stand for Search Engine Optimization(Free) and Google Adwords (PAID) advertisement.

For Search Engine Optimization technique, you must know the techniques on how to rank your Website link for a particular keyword search. There is a competition going on now orgainised by Ambatch.com to rank the keyword "ambatchdotcom seocontest". You can check the competition out here [click here]. If you want to know who is the winner now... simply go to www.google.com and type in the keyword "ambatchdotcom secontest". The link at the very top of the search has a very good chance of winning first price. :-) You can increase your chance of ranking higher for a keyword search in google by increasing your incoming links count to your site. One way to to publish your content rich article (with link to your hard page) to article Directory. The other way to increase your search engine ranking is to strategically place the keyword in your web pages. You can learn some of the technique for search engine optimization at Killer SEO SiteBuilder Website. Alternatively, you can get a software package to massage yur your web site so that the link will come in on the first page of a search.

As for Google Adwords advertisement, you can simply go to http://adwords.google.com to register keywords advertisement on google. Essentially, you are paying google to advertise for you for the list of keywords that you subsmit. In addition, you will need to bid for the keywords to be able to get your link advertise on google. Some keyword has higher bid price than others because of popular demand. If the keyword that you subsmit has successuful win the bid, then the next time someone in the internet search for the keyword that you have subsmitted, your link will be display (just like classified ads) on the right of the page. However, before you subsmit your list of keywords to google adwords for bidding.. you may want to seize your competitors by checking out how much are the bidding for the keyword that you will be subsmitting at http://www.pixelfast.com/overture/. To optimize your selection from your list of keywords to advertise in google, you can use this Keyword Elite tools. Click Here!. It can help you to bid for the right keywords so that you can extract maximum search benefit with minimal bidding price (less exposure to competition in bidding for keyword).

No comments: