Project Pill Gates Goes Viral

I have been studying Jo Han Mok on his launch of project pill gates and think that he has roll out an ingenious viral marketing campaign. Back in April 07, he launched a viral ebook called
meet pill gates dot com. Inside the ebook, he introduces and educate the internet marketers the lucrative opportunity of making BIG money from selling offline health supplement.

It is an education as Internet marketers are not conscious that they can market offline product online. Primarily, most internet marketers (not all), are focus on selling information on the internet.

Jo Han uses the Meet Pill Gates dot com to set up the spark to a forest fire in the internet marketing arena. Now, internet marketers talk about Pill Gates and the opportunity of selling supplement on the internet. This viral effect works so well for Jo Han is also attributed to the frustration in the internet marketing community. You must understand that most of them hardly make a living selling information online, no matter how hard they tried. It's obvious that the
Meet Pill Gates special report is welcome by the internet marketing community as a 'savior' to their struggling online business. This factor also serves to spread the viral to greater height.

In December 07,
Jo Han finally launched his Project Pill Gates backend product. He sell internet marketers the
opportunity to partner with Pill Gates to sell health supplement online. It's something like a
franchising business.

In the next few section, it is my pleasure to share with you the steps that Jo Han use to viral market Project Pill Gates.

1) Creation of viral information

First and foremost, you need to viral information. What is viral information?

These are no ordinary information. Basically, viral information consists of three major components.

- They need to either controversial, thought-provoking, something that give your readers a 'Wow' or 'Aha' experience.

- Create an excitement in your readers to spread the news.

- The content educates them on the product that you will sell them in the future.

Viral information is very important to your viral marketing process. Focus a lot of your attention to create 'true' viral information.

Another important note is that the viral information should preferably be distribute as a free product. If not free, it should be selling at a very low cost.

This will facilitate the viral effect to kick-in. Bear in mind that the sole purpose of your viral information is to get people to mouth about you. Period.

2) Start the spark for the forest fire

After you have created the viral information, you need to distribute them. On the Internet, you can announce the viral report in Press Release and News Release website.

The next important step is to monitor the impact of the viral in the community that you are targeting. How will you know this?

Well, I will explain to you in the next section.

3) Capture lead

This is it! You need to seek the permission to capture your readers name and email even phone number before you give them the viral report. Normally, your target market will be more than willing to do so if they want your report.

You can continue to fan the fire to grow by sending emails or call them to influence them to spread the viral report for you. As an example, you can ethically bride them to tell their friends and reward them with another viral report part 2.

How to fan the fire to grow until it become uncontrollable is very much depend on your innovation and imagination. You are now in control as you have their email or phone number.

To answer the question posted in section 2, you can measure the success of your viral program by measuring how many email or phone number you have captured in the shortest time frame. Needless to say, the more the better.

4) Promote your backend

As the excitement grows in strength, and before it dies away, promote your backend product. This time round, you will charge a premium for your product and service. Understand that you are operating a business here; you can't be giving free information forever.

Timing is everything here. You need to know when to release the launch of your backend product. Do it too early, you may miss many more prospects. Do it too late, you may loss many more prospects. It's like buying stock in the equity market. Buy too early, you may miss a chance to profit more, but buy it too late, you may be buying it at a premium. Only experience will help you to time the market.

As you can see, viral marketing is the most effective way to advertising. In this age of information overload, we do not listen to traditional advertisement anymore. However, e pay attention and trust the opinion of our peers. That's where viral marketing come in to take full advantage of this paradigm shift.

Jo Han's 'Project Pill Gates' clearly demonstrate the viral marketing principles.