Sunday, December 24, 2006

The Lazy Man Way To Attract Massive Traffic To Your Website

What is the number one problem a newbie or even intermediate Internet marketers face when they have set up their website?

Yes, Traffic. They need traffic.

Just like a brick and mortal ice-cream store need a hot and sunny afternoon on a busy street in New York to attract customers to buy ice-cream. Similiarly, what is the use of a website without traffic?

There are many ways to get online traffic. You can have paid traffic like advertising on Google Adsword or PPC advertising, ezine solo or sponsor advertisement or some free advertising tool like InstantBuzz etc etc.

Alternatively, you can create traffic like getting your website index by google, writing articles, posting in forum or even blogging.

Another interesting way to get traffic to your site is to do a Joint Venture with others Internet marketers to get their permsform to use their customers email list so that you can sent emails to them to motivate them to visit your website.

However, there is an ultimate way to get massive amount of traffic to your website without doing all of the above mentioned methods. What can it be?

Think about it.... If your website provided some form of free service or services to the Internet community and the service/services are so compelling that they will come back again and again in addition to getting their friends to use the service/services on your website. Their friends will then get their friends and ...... the viral effect from this what the brick and mortal world call "Word of mouth" advertisement will bring exponential traffic to your website. What this mean is that over time, there will be more and more visitors to your website. The traffic will only increase and not lessen.

Let me give you example of some of the successful website that use this method and incidentally bring them a lot of traffic success. An example is Yahoo mail website. It is a tremenously useful free service which allow everyone to electronic "Federal Express" information over the web. Thus it generate more and more traffic each day as everyone come to the website to read or sent email. Every new Internet user will come to Yahoo website first to register for a free email account just after getting their first connection to the Internet.

How about google website? They attract massive amount of traffic everyday because Internet surfers come to google website to search for information. Most people surf the web for information. Since Google provide relevance and useful search results for every keywords serch most of the time, therefore, it is an attractive site to visit. Thus, the traffic is a by product of the attractiveness of the Free search service offer by Google.

Another example is Youtube.com. This company has been brought over by Google in October 2006 for US$1.6 Billion dollars. Why do google paid so much money to acquire Youtube.com? There number one reason is that Google envision that video sharing will the the next wave of information sharing mechanism on the Internet. Video is easy to captured as compare to information. Just think about it... it is very easy for you to film a snapshot of your everyday routines eg. an outing with your families, than for you to put pen on paper to write about the picnic. And Video catpured is fast and fun. Thus, sharing video will be the next big thing on the Internet or it may be already a big thing now.

Youtube.com built an Internet Communities to share video and promote a viral traffic generation by encouraging the closely knit communities to share with their friends and their friends their friends...... On top of that, Youtube.com allow other website owners to embedded the video code from Youtube on their own website. Why do Google want to do this? The reason is quite obvious. Just image... if your household is the only one owning a TV set, then will advertiser paid massive money to put their advertisement on TV? Most probably not. However, if every household in the World own a TV set, then the story will be very different. Advertisement will pay sky-rocket fee just to get their advs on TV. Similiarly, that is also the intent of google or youtube.com, to get sky-rocket fee from advertisers to put their ads on Youtube video.

Another Interest Community building website is Friendearth.com. It differentiate itself from Youtube.com in the sense that it is the "lazy man type of community sharing website". Why?

The reason is Friendearth publish the most popular and most frequently viewed posted blog, website and video links on the home page of Friendearth.com. From a Internet surfer perspective, what he sees on the home page will most likely be the video, blog or even website that interest him. There is no neccessity to put his hand on the keyboard to serch for the video, website or blog that he want to see.

This distinctive benefit on Friendearth.com community website bring it a lot of traffic even though it is just in the infantry stage since it is first setup in October 2006.

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